How King Arthur Flour is Using Social Media as a Customer Acquisition Source

While this all sounds easy enough, Tine cautioned the audience that they're going to need to spend money on Facebook if they hope to make it an acquisition source. Another sobering thought: Creating content isn't easy and it's not cheap, Tine said. It's going to take a real commitment from your brand as well as persistence (mostly through email marketing) to turn a Facebook fan into a paying customer.