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Joe Keenan
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5. Be real. People want to talk to people, not robots. Furthermore, they want the brands with which they engage with on social media to be interested and focused on their wants, needs and desires, not the other way around. Be obsessed with your customers, Tine said. Follow Apple's approach: be so in-tune with your customers that you can identify what their problems are before they even know they have them.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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