How King Arthur Flour is Using Social Media as a Customer Acquisition Source

2. Hire a content expert. Social media users don't want to hear from marketers, Tine said. The types of content this hire could be responsible for creating include blog posts, videos, photo galleries, infographics, and more. King Arthur Flour's social efforts benefit from the fact that bakers, by their nature, want to share with others, whether it be baked goods, recipes, interesting articles, etc.