How King Arthur Flour is Using Social Media as a Customer Acquisition Source

With that in mind, Tine offered five tips on how retailers can leverage social media as a customer acquisition tool:

1. Think like a publisher, particularly magazine publishers. King Arthur Flour has editorial staff dedicated to creating content much like a magazine does. The retailer gets up to 100 million page views on its website per year; more than half of those views are on content-related pages (e.g., blog posts, recipe pages, baking education pages), noted Tine. "We've become a publisher," he added. "We want to be the premier baking resource — the first place people look for recipes, education and inspiration."