How King Arthur Flour is Using Social Media as a Customer Acquisition Source

It's ironic that one of the oldest brands in America, King Arthur Flour, is reliant upon one of the newer digital marketing channels — social media — to help it find and acquire new customers. In a keynote presentation yesterday at the NEMOA directXchange Fall Conference in Groton, Conn., Bill Tine, King Arthur Flour's vice president/general manager, detailed how the 225-year-old flour company is using social media to find customers.