How King Arthur Flour Has Gone ‘Green,’ Part 2 of 2

2. Find systems that fit your organization’s goals and abilities — based on your budget.

3. Balance measuring and doing. At King Arthur Flour, Furbish likes to think the company leans more to doing.

And of course, you’re going to need the all-important executive buy-in to help fund any environmental sustainability program. For this, Furbish advises to “present the green and financial appeal of your green efforts; show them how it can benefit the bottom line.”