By
Joe Keenan
and Catalog Success
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* an environmental policy; and
* an environmentally preferable purchasing policy.
“Every company needs to individually identify what its biggest [environmental] impact is and figure out what you can do about it,” Furbish said. For King Arthur Flour, she said, flour is a much bigger piece of the puzzle than recycling. It can’t manage the farms where its wheat is grown because it doesn’t own the farms. But it can use smart sourcing to manage where the wheat comes from and how it’s distributed, reducing the company’s carbon footprint.
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