By
Joe Keenan
and Catalog Success
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* warehouse lighting was redone to reduce energy use;
* changed its catalog paper to 85 percent postconsumer recycled paper (King Arthur Flour mails more than 6 million catalogs a year, Furbish said); and
* smart sourcing of its products, with the company’s wheat grown in the Midwest, milled near where it’s grown and distributed from there, cutting down on transportation.
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