Catalog Doctor: Digital Remedies for Print Profits
How to keep your photos sharp amidst changing technology
Problem: “How can I see accurate SWOP proofs? What are my options?”
The Doctor’s Remedy:
Option #1: If your photo studio has the right kind of printer, and if it can calibrate to SWOP, it can provide you with loose (or “scatter”) proofs. Work on calibrating with your print vendor.
Option #2: If your design studio or agency has the right kind of printer, and if it can calibrate to SWOP, it can provide you with both loose proofs and composed page proofs. (It should also work with your print vendor on calibrating.)
- Companies:
- McIntyre Direct
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