Catalog Doctor: Digital Remedies for Print Profits
How to keep your photos sharp amidst changing technology
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Our Proofs Don’t Match
Problem: “The printed catalog doesn’t match the proofs I approved. Why?”
The Doctor’s Remedy: Before printing your catalog, proof to an output device (e.g., your printer) that is calibrated to your press (SWOP standards) to see what your color actually will look like on press. Does that mean you must proof to a traditional high-end (and costly) laminating proofer? Not necessarily. Some drop-on-demand (ink-jet) proofers have become capable of matching the results of laminating proofers.
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- McIntyre Direct
Susan McIntyre
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