Catalog Doctor: Digital Remedies for Print Profits

1. Don’t trust monitor color. A monitor’s color works on entirely different principles than ink-on-paper color. There’s a complex translation process to get from a monitor’s light-based color to paper’s ink-based color.

2. Don’t trust monitor color range. Computer monitors have a huge range of colors available, much bigger than a Web offset press actually can print. So there’s a second translation process from a monitor’s huge color gamut to a press’ smaller one.