Catalog Doctor: Digital Remedies for Print Profits

Problem: “I learned Photoshop, so can’t I correct color in the studio?”

The Doctor’s Remedy: Photo studios have gone through a technological learning curve (and equipment investment) over the past decade. They’ve learned new skill sets, including color correction.

Back when catalogers shot film and always used a color house, color correction was done by highly skilled folks. Good color correction was — and still is — a complex, detailed operation.