Catalog Doctor: Digital Remedies for Print Profits

We’ve refocused the Chronicles/Adventures in Cataloging column to a “problem/remedy” format and renamed it The Catalog Doctor.

Do your photos look off-kilter? Is your printed catalog not as vibrant as it used to be? Is your image quality erratic? Just as good design and good copy increase sales, good image quality with bright, true colors will improve sales for most catalogs.