How to Keep Consumers Glued to Your Website

6. Create personalized, responsive online experiences. Consumers want a personal experience. This is true in other channels, so why should your site be any different? Identify previous visitors and provide them with the same type of information they initially sought.

7. Avoid drastic website changes. While change can be a good thing, people tend to be leery at first. Avoid any major overhaul that will cause confusion.