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This makes it all the more important to understand why consumers abandon your site. With that information, you can adjust your site and make the necessary changes to provide a greater customer experience. To help understand why visitors are checking out, provide some type of forum for them to voice their opinions. Giving consumers the ability to engage you will help them feel connected to your brand and will increase their loyalty. What's more, by using an open forum to collect this information, you have the ability to manage certain issues regarding your site before they become a bigger problem.
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