How to Keep Consumers Glued to Your Website

Lack of information, poor navigation, processing errors and an inability to quickly load pages are the most common factors in why visitors abandon websites. However, "in some cases, people are going to abandon no matter what, either because they’re not ready to move to the next logical task on a website or they haven’t finished conducting product or pricing research,” said Lane Cochrane, vice president of insight at iPerceptions, in the whitepaper.