How J.C. Penney is Changing the Retail Model

These are all bold moves in the right direction for J.C. Penney. An immersive retail experience isn't solely created through the introduction of technology, however. This is an evolution not a revolution. To be successful, retailers must approach immersion holistically from a people, process and technology perspective, introducing it piece by piece. A big bang approach could make consumers feel confused, uneasy and even drive them away. Incremental adjustments over time and the introduction of new technology will lead to better experiences, changes in consumer behavior and more sales.