How J.C. Penney is Changing the Retail Model

1. Focus the pricing strategy on value. No more retail gimmicks. Johnson recognizes that online retailers will always win on price point but not on service. He plans to offer everyday low prices plus items on sale for the entire month. This move is key in creating a foundation around value, enhanced by the in-store experience rather than discounts. This is a key differentiating factor from online retailers for J.C. Penney.