How J.C. Penney is Changing the Retail Model
J.C. Penney is one retailer that believes in this integrative approach. The retailer recently hired Ron Johnson, formerly of Target and also known for introducing the Apple store experience, thereby revolutionizing brick-and-mortar retail. Johnson knows that immersion is important and has a vision for changing the way J.C. Penney approaches the retail experience:
- Companies:
- Amazon.com
- J.C. Penney
- Target
- People:
- Ron Johnson
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