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Jason Arena
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At the end of the day, price is becoming less and less important. All are hurdling through cyberspace toward what can be called "universal pricing." Consumers now possess the technology to shop and find the lowest price online in seconds. Success will still be measured in terms of sales, but those sales will be derived from the quality of customer engagement and brand interaction - not price. Simply put, IPTs are a great way to delight your customers with a cutting-edge presentation that builds brand loyalty and increases sales. This isn't a fad; it's the future.
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Jason Arena
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