By
Jason Arena
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Once engaged with an IPT, shoppers can spin products to view them at any angle; activate "i-callouts," which highlight specific features and functionality; zoom and pan over images; watch educational videos about the product; and view product image galleries that demonstrate products and apparel on different models or in different settings. When viewing the catalog, shoppers will be able to gather rich media details about every item by simply touching the product or garment depicted. And yes, they can even add to cart. Check out this example from Canon.
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