How Interactive Product Tours Can Increase SEO and Sales

In September, a study released by research and advisory firm the e-tailing group concluded that 54 percent of U.S. consumers who regularly shop on the web research products online before making a purchase, whether they buy in-store, online, via a mobile device or through a call center.

With Google Catalogs and Facebook Gifts, it's evident the e-commerce industry is seeing an influx of industry leaders vying for a piece of the pie. It's also clear that a more dynamic, informative and interactive shopping experience is required long before consumers walk through a retailer's front door. Additionally, today's mobile shopper isn't just looking at your offering; their ability to find the best price is only a few touches away.