How integrated companies are prospecting for new customer

In the campaign, the company ran TV commercials (we caught one during a baseball game on ESPN on May 6) that encouraged viewers to go to ProFlowers' Web site for a special Mother's Day discount offer of a dozen roses for $19.99. Upon arriving at the Web site, consumers were welcomed at the top of the homepage with an icon stating, "Hear about us on radio or TV? Click here."