Industry Eye: Prospecting - Party City, Oriental Trading Co. & ProFlowers.com

ProFlowers.com's Mother’s Day Promo Leaps From ESPN to Web
Seeking to capitalize on one of its busiest occasions of the year, flower retailer ProFlowers.com created a Mother's Day-focused, integrated marketing campaign to acquire last-minute male shoppers in need of a gift for their mothers and/or wives for the special occasion.