QR Codes: Cracking the 
(QR) Code

3 QR Code Tips
To make the most of the opportunity that QR codes afford, retailers should keep the following basic ground rules firmly in mind:

1. QR codes are essentially physical hyperlinks that lead to content; just as with online hyperlinks, these links should be relevant, timely and offer incremental value.
2. QR codes aren't a magic bullet. They should be used as part of an overall strategy that incorporates mobile and ties all other customer touchpoints together.
3. Users' privacy should always be held sacred; violate this rule at your own peril.

The growth of mobile as a marketing tool allows retailers to engage consumers in a manner that they could have only dreamed about 10 years ago. But with this ability comes the challenge of tossing out old paradigms and changing old habits. If you're looking for a way to cram QR codes into your existing strategy, it's time to stop, regroup and rethink that strategy.