QR Codes: Cracking the 
(QR) Code

What QR codes enable is the ability to market to prospects in context. This is more than being able to offer a transactional percentage-off promotion. It's putting a connection from your product in front of consumers. Best Buy uses QR codes as virtual salespeople, allowing shoppers to learn about products without having to find a store employee who's knowledgeable about that product. But imagine offering an incentive along with the information (e.g., buy today and get 10 percent off) or even an accessory such as a free HDMI cable available for a limited time. This is possible because the QR code user is a discrete target who can receive customized communications based on behavior and location.