QR Codes: Cracking the 
(QR) Code

Brookstone reports that its customers are seeking information to make informed purchases. By offering QR codes in-store, Brookstone is complementing its knowledgeable staff and creating an online information experience in-store.

It's All About the Content
Whether QR codes will continue to grow in popularity will depend on two critical factors: the quality of the content to which the code leads, and its relevance to the consumer. QR codes are essentially hyperlinks, allowing a quick way to direct viewers to online content. They bring the online experience to which we've all become accustomed into our personal space. This means any ideas of using QR codes to deliver impersonal advertisements — or worse, coupons — should be abandoned posthaste. With the advent of new technology, we need to bury once and for all those old notions that really didn't work that well in the old world.