QR Codes: Cracking the 
(QR) Code

QR codes provide Best Buy greater insight into shopper behavior, with the ability to provide relevant offers on the fly that can be tracked in real time. As awareness of QR codes increases and consumers learn how to use them, the possibilities for all retailers will become more apparent.

Another retailer using QR codes is specialty cross-channel retailer Brookstone. The company launched a QR code program in 30 New York-area stores in April. Shoppers can scan QR codes located next to products. By scanning the QR codes, Brookstone shoppers can quickly access real-time customer reviews and product videos, and even shop a greater selection of similar products at Brookstone.com.