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A generation ago, the thought of nearly every adult walking around with an always-on communications portal, replete with camera and location awareness, was science fiction at its best. The real-world impact of mobile can't be overestimated, nor is it likely that we've seen all there is to see in terms of capability for marketers. Mobile technology has spawned or repurposed a number of other technological advances as well, of which one of the fastest growing is QR codes. QR (for quick response) codes are an upgrade to the well-known barcode. They allow in excess of 7,000 characters to be embedded into the code itself. More importantly, they can be used to provide a connection to the web for those scanning them with a smartphone.
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Jeff Weidauer
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