4 Tips to Increase In-Store Customer Satisfaction

This data is indicative of what's to come as mobile comfort levels climb. Retailers can make the most of this channel by engaging with shoppers, shaping their perceptions and managing their satisfaction via their mobile devices. However, it's important to realize mobile can be a double-edged sword. Before offering such benefits, ensure your stores offer a strong mobile signal and are equipped with Wi-Fi, allowing shoppers to access mobile promotions while in-store. If these aren't available, shoppers will become frustrated with their mobile and in-store experience and be less likely to buy.