4 Tips to Increase In-Store Customer Satisfaction

4. Consider mobile. Mobile phones have become appendages, and retailers can take advantage of this adoption. With mobile devices, consumers can shop where and when they want, giving them access to the store at their convenience. CFI Group's recent RSB study found that consumers are still hesitant to use mobile; only 21 percent of consumers use mobile applications to shop. However, mobile device usage for shopping purposes has risen significantly over the past six months. A full 63 percent of survey respondents said they've been using mobile applications for the past 12 months or less.