4 Tips to Increase In-Store Customer Satisfaction

2. Understand your audience. Months before back-to-school and holiday shopping starts, retailers must know what consumers are shopping for and what will drive them to choose their store over a competitor's. Ideally, brands will have a voice-of-customer measurement program in place to identify what needs their customers have, and to ensure that they're meeting them. Early identification of customer issues can help prevent a disastrous shopping season later on.