4 Tips to Increase In-Store Customer Satisfaction

1. Increase omnichannel awareness. As omnichannel marketing grows and consumers connect with brands in-store, online and via mobile, retailers should engage with consumers wherever they are. Retail has stretched far beyond just the in-store experience, and brands need to internally communicate what's going on through each channel. Employees must understand what's happening across all channels. For example, if a new campaign includes mobile coupons, be sure all retail store associates are informed and understand how to accept them.