Branding: How to Be Insanely Great
1. Conduct a multichannel insanely great audit across all your brand touchpoints. Have your team list its top three accomplishments in each channel/functional area. Share them with everyone in the company, then vote on the single best insanely great activity of the year. Reward that behavior.
2. Perform the same type of insanely great audit on your competition. Share the findings with your team. Then ask, “Why didn’t we do that?”
- People:
- Jim Collins
- Make Steve Jobs
Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at asyverson@ierpartners.com.
