Branding: How to Be Insanely Great
In his famous commencement address at Stanford University in 2005, Jobs told the graduates: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. Don’t settle.”
3 Tips to Becoming Insanely Great
Want to jump-start the process of becoming insanely great? Before 2011 is over, take three one-hour breaks and do the following:
- People:
- Jim Collins
- Make Steve Jobs
Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at asyverson@ierpartners.com.
