Branding: How to Be Insanely Great

When do you find time to think insanely great thoughts? Other business leaders have coined words that express “insanely great” in slightly different ways — e.g., craveworthy, swoonworthy, lovemarks, gaspworthy. Perhaps your brand resonates more with one of these. Maybe you need to create your own version. What matters is the intention and goals set behind these words. The culture to innovate, the desire to risk, the fascination to create something as Jobs said “so perfect that customers cannot refuse it.”