Branding: How to Be Insanely Great
Adapting Your Brand to Today’s Ever-Changing Business Environment
Being insanely great in today’s hyperspeed, attention-deficit business world is indeed a challenge. You’re pulled in a thousand different directions putting out fires, skimming surfaces, giving five minutes (or less) of thought to strategic problems, firing off responses to colleagues’ emails … all before 9 a.m. This pace encourages you to default to what you’ve always done, to preserve the status quo. Exactly the opposite of Jobs’ approach.
- People:
- Jim Collins
- Make Steve Jobs
Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at asyverson@ierpartners.com.
