Branding: How to Be Insanely Great
3. Perform the same type of insanely great audit outside of your industry. Share the findings with your team. Then ask, “How can we borrow from these discoveries?”
Consumers are counting on you to figure this out. Don’t settle. Stay hungry. Stay foolish. Make Steve Jobs proud.
Andrea Syverson is president of IER Partners, a strategic consulting company specializing in brand and merchandising directions. Reach Andrea at asyverson@ierpartners.com.
- People:
- Jim Collins
- Make Steve Jobs
Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at asyverson@ierpartners.com.
