Branding: How to Be Insanely Great
It’s been interesting absorbing all the interviews and commentary about Steve Jobs since his passing. His accomplishments, quotes, lessons learned and look on life are all fascinating. I resonate with many of his principles — e.g., follow your curiosity and intuition; think differently; fail forward; connect the dots; innovate your way out of problems; stay hungry; stay foolish; and it’s only by saying no that you can concentrate on the things that are really important. As a brand builder, merchant and creative strategist, what spoke to me most was his idea of wanting to do “insanely great” work.
- People:
- Jim Collins
- Make Steve Jobs
Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at asyverson@ierpartners.com.
