Keeping Up With Growth

In other words, extending the channels by which a customer could order and check status was the goal of e-commerce, but without solid back-end integration, introducing e-commerce could actually turn into a customer-service headache. While it’s possible to cobble together catalog and e-commerce order-taking and fulfillment systems in a unified system, it’s not always advisable. J. Jill has addressed this concern with its integrated solution from CommercialWare.