How information systems laid the groundwork for J. Jill’s new e-commerce and retail initiatives

By Kelly J. and Rews

Says Askin. “One of the best-kept secrets here is the strength of direct marketing ordering and fulfillment software and its ability to service e-commerce. E-commerce until now has been viewed as: a) a separate channel, and b) a retail channel. In fact, it’s a direct marketing channel in the strictest sense.”