Keeping Up With Growth

While retaining the signature J. Jill look, the site had to be easy to use, but Down says that plenty of customer support will be available.

“Our customer service reps are being trained in e-commerce sales,” says Dow. “No matter how much you believe your customers will be computer-savvy, you have to make sure you have support for them. We will be training our own reps to be specialists in e-commerce.”