Keeping Up With Growth
How information systems laid the groundwork for J. Jill’s new e-commerce and retail initiatives
The Tilton, NH-based specialty women’s apparel direct marketer has gotten much attention for the lifestyle marketing approach to its two catalogs, J. Jill and Nicole Summers. Receiving less attention is the back end, but it was a regrouping of fulfillment last year that enabled J. Jill’s rapid expansion and extension into new marketing channels.
- Companies:
- J. Jill
- Pitney Bowes
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