How information systems laid the groundwork for J. Jill’s new e-commerce and retail initiatives

By Kelly J. and Rews

Says Askin, “Most companies tend to look at the landscape out there and make a personal decision, just as they do when they’re picking graphics for their catalog. What we do is supply the actual Web storefront as a template, and they supply the graphics and the screen flow up to the shopping-cart application around what we’ve given them.”