Keeping Up With Growth
How information systems laid the groundwork for J. Jill’s new e-commerce and retail initiatives
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Says Dow, “There’s only one customer record. If you place an order on our Web site, we do a duplicate detection to find your name and address in our customer database. We want to get to the next step of customer registration. We want customers to be able to look at their whole purchase history.”
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- Companies:
- J. Jill
- Pitney Bowes
Kelly J.
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