How Independent E-Tailers Can Give Big-Name Retailers a Run for Their Money

There are three main technologies that small independent e-tailers should employ for increasing profits by selling internationally:

1. Marketing tools: Independent e-tailers have to wear many hats, including that of brand marketer, often without any previous experience in marketing. Fortunately, there are many user-friendly marketing tools for online retailers that enable them to easily target their ideal audience by location, interest, and specific demographic and behavioral characteristics. For small e-tailers whose biggest audience may be outside of the country, marketing technology can allow them to easily target those buyers online. Many of these tools can be found for free online, including MailChimp for email marketing and Google Analytics for website analytics.