How Independent E-Tailers Can Give Big-Name Retailers a Run for Their Money

These days, anyone can sell online and make significant profits. During the budding years of e-commerce, online selling was dominated by large retail corporations with the resources to sell (and ship) far and wide. But new technologies and platforms (think Etsy and Shopify) are giving independent e-tailers the resources, tools and momentum they need to push their bigger counterparts out of the way.