How Images Are Changing the Role of Social Media Marketers

Whether it's recommending similar products to a customer who Instagrams a photo of themselves post-purchase or offering a discount code to users that are pinning your brand's products to "Wishlist" boards, the opportunity for social teams to drive sales is greater than ever.

However, keep in mind that with this granularity comes great responsibility. Offline, we've all experienced sales associates being a bit too pushy when we're browsing in brick-and-mortar stores. Brands need to make sure they remain authentic and relevant when engaging at this stage of the purchasing funnel.