How Images Are Changing the Role of Social Media Marketers

Although this data is specific to Pinterest, it's important for brands to acknowledge the fact that science impacts social engagement and marketers need to leverage this data in order to direct their brand's content strategy.

Curating images will prove just as important. Every second, roughly 5,000 photos are being shared on Facebook, Tumblr and Instagram. A significant amount of this content is user generated, giving brands the opportunity to bring their fans’ images into their content strategy. Marketers will need to act as curators, identifying which user-generated photos are "on brand" and high quality enough to share across channels.