How Images Are Changing the Role of Social Media Marketers

Below, I reveal how images are changing the role of social media marketers and discuss three musts for brands that are eager to conquer the visual web:

1. Build art director skills. As visual engagement grows, marketers will be required to produce great images that still fall within their branding. At the most basic level, they'll need to understand what makes a great photograph — and it's more than just implementing the "rule of thirds."